After an extensive discovery process, the brand positioning and design language were updated from the ground up. It was important that everything—from the logo to the website—struck a balance between modern and tech-inspired while still conveying a friendly, professional energy.

A limited color palette and attention to white space added a level of sophistication to the design, while playful illustrations and rounded typography communicated the brand’s approachable nature. We developed extensive brand materials, including the identity system, website, emails, social ads, print collateral, multiple brand videos, illustration library, icon library, photo library, and brand guide.

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