Using existing branding, we planned, built, and launched a pilot program to drive user registrations on the platform in the DFW area, which would be scalable and repeatable. The goal was to create positive public awareness and encourage sign-ups by driving individuals to the website.

The challenge was to build a landing page to allow new users to easily sign up and join the platform. We piloted the platform’s DFW launch by creating targeted Facebook and LinkedIn campaigns that resonated emotionally with the target audience to help drive user acquisition. We worked with cultural experts to responsibly source photography that accurately represented the various cultures within the target audience. Using white space, the existing shape assets, succinct copy, and powerful photography, we created ads to elicit an emotional response so users stop scrolling and, instead, visit the platform.

Through the targeted digital campaigns, we exceeded awareness and engagement forecasts and successfully provided a launch foundation to build upon.