Garbo
Garbo is a nonprofit dedicated to closing the information gap associated with online dating, interviewing, or meeting new connections in person for the first time. It aims to proactively prevent crimes against women and members of the LGBTQ+ community with a background check that is more simple, yet just as comprehensive, as its traditional counterpart.
The logo is simple and bold. Using a condensed sans serif type, the letter “O” is underlined with a plus sign to represent discovery and having more information. It resembles the female symbol to convey empowerment and building a community of women through Garbo. To stay true to Garbo’s desire for promoting transparency, design remained clean and minimal, relying on thoughtful use of color and typography. Black, white, and shades of gray speak to the platform’s serious nature, while a vibrant orange was selected to represent empowerment.
Project Mockingbird
Project Mockingbird is a full-service media and public relations agency that harnesses the power of communications to change the world for the better. The name is inspired by the mockingbird, which gathers with other mockingbirds to collectively get louder and louder while building one unified voice to create change in their environment. Members of the Project Mockingbird network are referred to internally as change-agents. They work exclusively with social impact companies and nonprofit organizations to drive awareness and tell their story to the world.
Although this concept was not the final selection, its custom type and colorful palette deserves a chance to shine. The clean and nuanced logotype represents the change-agents as the O rises up to create and inspire progress. The submark represents the mockingbird more literally with lines joining together to create the stylized shape. This concept feels both active and fresh, while also remaining professional and scalable, which was an important factor for the client.
Rijois
Rijois is on a mission to create a global community, incentivized to support the brands that are proactively addressing Environmental Social Governance tenets. Now, consumers can save time and money with informed purchasing decisions they can feel good about.
This concept was not the final selection, but its effervescence made it a standout for the client.